you are beautiful

you are beautiful is a series of installations and collaborative works in a wonderful marketing campaign. the simple yet powerful statement is meant for the viewer to interpret each project individually. the images are so simple, yet alluring. I think of how these would make me feel if I saw something like this on the side of a building. nothing but positive thoughts come to mind. maybe these people are thinking in the right direction by putting a little more beauty on the streets. catching us in the middle of the busy daily grind, and making us stop for a moment to think that life really is beautiful.
{all images from you are beautiful}